Category: Tips & Guides

  • How to Choose the Right Web Designer for Your Business

    How to Choose the Right Web Designer for Your Business

    Your website is often the first impression potential customers have of your business. Choosing the right web designer is one of the most important decisions you’ll make for your online presence.

    Define Your Goals First

    Before reaching out to designers, clearly define what you want your website to accomplish. Are you looking for lead generation, e-commerce, brand awareness, or all three? Having clear goals helps designers understand your vision.

    Review Their Portfolio

    A designer’s portfolio tells you everything about their style, capabilities, and the types of clients they work with. Look for projects similar to what you envision for your own site.

    Check References and Reviews

    Don’t just take their word for it. Ask for references from past clients and read online reviews. A good designer will have satisfied clients who are happy to share their experience.

    At SiteTailors, we’ve vetted every designer in our network so you can focus on finding the perfect match for your project, not worrying about quality.

  • Why Your Website Speed Matters More Than You Think

    Why Your Website Speed Matters More Than You Think

    In a world where attention spans are shorter than ever, website speed has become a critical factor in business success. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load.

    The Impact on Conversions

    Every second of delay in page load time can result in a 7% reduction in conversions. For an e-commerce site making $100,000 per day, that translates to $7,000 in lost sales daily.

    Speed and SEO

    Google has made page speed a ranking factor for both desktop and mobile searches. Faster websites get better search rankings, which means more organic traffic and lower advertising costs.

    Quick Wins for Better Speed

    Optimize your images, enable browser caching, minimize CSS and JavaScript, and choose a quality hosting provider. These steps alone can dramatically improve your load times.

  • 5 Signs It’s Time to Redesign Your Website

    5 Signs It’s Time to Redesign Your Website

    Your website isn’t a “set it and forget it” asset. As technology, design trends, and customer expectations evolve, your site needs to keep pace. Here are five signs it’s time for a redesign.

    1. Your Bounce Rate Is Climbing

    If visitors are leaving your site quickly, it could mean your design is outdated, your content isn’t engaging, or your site is too slow. A high bounce rate is a clear signal that something needs to change.

    2. It’s Not Mobile-Friendly

    With over 60% of web traffic coming from mobile devices, a non-responsive website is essentially invisible to most of your potential customers.

    3. Your Brand Has Evolved

    If your business has grown, changed direction, or updated its branding, your website should reflect that evolution. An outdated site creates a disconnect with your current identity.

    Ready for a Fresh Start?

    A website redesign is an investment in your business’s future. SiteTailors can match you with experienced designers who specialize in creating modern, high-performing websites tailored to your specific needs.