In a world where attention spans are shorter than ever, website speed has become a critical factor in business success. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load.
The Impact on Conversions
Every second of delay in page load time can result in a 7% reduction in conversions. For an e-commerce site making $100,000 per day, that translates to $7,000 in lost sales daily.
Speed and SEO
Google has made page speed a ranking factor for both desktop and mobile searches. Faster websites get better search rankings, which means more organic traffic and lower advertising costs.
Quick Wins for Better Speed
Optimize your images, enable browser caching, minimize CSS and JavaScript, and choose a quality hosting provider. These steps alone can dramatically improve your load times.